But when trying to rank with Google, your SEO performance is only as good Ganador your SEO strategy. In fact, over 90% of pages get no organic search traffic from Google—and we know why. It’s because the SEO sucks on those pages. 

What worked for their last client won’t work for you because — as simple Ganador it sounds — you’re not the same company. If an agency doesn’t want to ask you questions about your industry, they won’t be able to help you grow.

That’s not to say metadata is useless — meta descriptions still show up in SERPs so people Gozque get an idea about what’s on a page before clicking. But they won’t help rank you above your competition.

Is your website clear and easy to navigate? Are your URLs unique, clean, and simple? Are all your links working properly? Is your site Google-friendly? If you’re not digging into your site, then these are a few critical observations and procedures that you are missing in your strategy. 

When you've only got two hours a month to serve clients, there's simply no time for the hit and miss affair that is link building. So this agency outsourced their link building to India. Anyone who has ever received a link request from an Indian link builder will understand the quality of work you're likely to receive under such an arrangement.

They’re going to require this information to figure trasnochado the best possible way that they Gozque help (or if they can help at all.) They will also need a list of all your online assets to determine where you are succeeding and where you are failing. This will give them the ability to start figuring out strategy Campeón well Campeón to create a benchmark. One thing that a lot of SEOs do is take credit for growth that has nothing to do with the work that they did. A good firm will show you your current trending (whether positive or negative) and will benchmark off that. For example, if your organic traffic has been growing 5% a quarter over the last three years, it would be silly for your agency to take credit for a 5% increase to organic traffic. Note: This requirement for information and content should continue on into your relationship with the consultant. Ganador your business grows or as the market changes, the strategy will change and they will need your guidance and feedback. You should know that if the process of getting this information from you becomes a hassle for your agency, they will most likely fire you (or they should). Know that a good SEO/SEM is check here worth their weight in gold and it is easier for them to find a new client that waste their time.

Spammy SEO firms buy lists of email addresses or scrape the internet for them and then send out thousands of emails every day. These emails are not even sent by a human, but by a computer programme that sends millions of them every month, hoping that one in a million will respond.

While that’s a bit of a kick in the shins, I was (and still am) really excited that HubSpot picked up the infographic.

PR6 links were purchased from Ebay. Grey and black hat techniques emerged. Short-term success reigned supreme. Little of which is ever likely to benefit their clientele in the long-term. Good SEO agencies have a structured SEO framework for their employees to follow. Taylor Pratt recently concluded a nice series on his agency SEO process. If your agency doesn't have something similar, they probably suck.

Always do your homework first. If you know or read about other business who rank well online, ask which SEO agency they’re working with.

Quantifiable metrics are the key to success. If you have not set a goal in SEO metrics, you should not be in the market for an SEO agency. Whether they are percentage increase monthly or annual goals, engagement, or conversion, these benchmarks are motivation for an agency, in addition to being integral for your agency to assign team members to accomplish them.

However, the agency needs a point of contact on your team to grow your business. An SEO Agency should develop an intimate understanding of your business Triunfador your work progresses, with the development and implementation of keywords. However, they will need guidance on the personas and micro markets you are looking to target, among other strategies.

For example, after Google made mobile-compatibility a ranking creador in April, a huge portion of the Internet scrambled to make their websites more accessible for users on smartphones and tablets.

SEO is a trascendental part of your digital marketing, and the right agency Gozque make all the difference. Don’t settle for outdated tactics or vanity metrics. Look for a team that understands your business, is transparent in their reporting, and is genuinely committed to driving Existente results. In the end, SEO should be about building sustainable, long-term growth for your business. And if your agency isn’t providing that, then it’s time to find one that will.